OUR HISTORY
Progress shaped by purpose
From TRAC's founding to specialized vehicles and a growing group, our journey has been shaped by the needs of our customers, regional market requirements, and the development of practical commercial vehicle solutions.
2003
TRAC is founded
Mr. Bashar Nassar founded TRAC in 2003 to create commercial vehicle solutions around the needs of the region. From the beginning, the company applied total quality to every phase of production.
2006
TRAC Medical
TRAC Medical was founded in 2006 to bring engineering expertise and practical solutions to the specialized commercial vehicle sector and to develop products tailored to specific applications.
EXPANSION
Built for the market
Through collaboration with global firms, TRAC expanded its solutions for emerging markets, including soft-skin and special-purpose vehicles, armored Internal Security Vehicles (ISVs), 4x4 utility vehicles, LRPVs, ambulances, and mobile medical solution vehicles.
TODAY
The TRAC Group
Today, TRAC Group works through subsidiaries, partnerships, and joint ventures across commercial vehicle sectors. Through offices in the Middle East and representation of major superstructure manufacturers, it serves markets across the Middle East and North Africa with Build to Order and Engineer to Order solutions tailored to customer requirements.
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Company History
TRAC has built a long-standing presence in Qatar's commercial vehicles, trailers, semi-trailers, and chassis-mounted commercial vehicle superstructure market. The company represents notable international brands and supplies related governmental sectors in the Qatar market, while also serving the private sector in coordination with main chassis distributors.
TRAC's vehicle service strategy is Build to Order and/or Engineer to Order, according to the customer's specific requirements.
The company works with a range of chassis and vehicle brands, including Mercedes-Benz, Volvo, Renault, Scania, MAN, Nissan, Mitsubishi, Hino, SANY, Toyota, Foton, MAXIS, SITRAK, SAINO, JAC, TATA, International, and DAF.
TRAC Medical is recognized in the company profile as an engineering company specializing in bodybuilding and offering a diverse range of products to international standards. The company is active throughout the Arab world and has also reached various African countries.
TRAC's portfolio ranges from soft-skin and special-purpose vehicles to fully armored Internal Security Vehicles (ISVs) based on a variety of commercial off-the-shelf chassis. Other products include 4x4 utility vehicles, LRPVs, ambulances, and mobile medical solution vehicles. Each unit is tailor-made to the client's requirements and applications and comes with a flexible list of features and equipment.
TRAC is committed to providing the best possible solution to client requirements and to continually improving its capabilities. The company combines engineering and design experience with strict quality control under its Integrated Management System.
TRAC offers end users the flexibility of working as a subcontractor, mainly with local and regional chassis dealers, or as a main contractor, providing the agreed-upon chassis in the process. Each product is evaluated, offered, engineered, and built to suit the client's specific operational requirements and budgets, incorporating the client's choice of equipment brands.
TRAC products are supported by a full-time after-sales team that handles spare parts and accessories. A service team undertakes onsite commissioning and training and responds to customer and product complaints.
Business Philosophy
Our business philosophy and core values shape the way we do business.
Our Vision
To ensure the company’s continued leadership through increased diversification and growth, while accelerating improvement in customer care and workforce competence.
Our Mission
We advance commercial mobility through partnerships with leading global companies, innovative technologies and reliable customer solutions. Our people work closely with clients and partners to deliver quality products and world-class service tailored to regional needs.
Built around our customers
We listen to the needs of our market and develop practical commercial vehicle solutions around customer requirements.
Chairman Bio
Bashar Nassar
Founder & CEOTRAC is a private company with its headquarters based in Jebel Ali Industrial Area, Dubai. Mr. Bashar Nassar, owner and active CEO, directs a team of dedicated professionals to ensure the company’s strategic growth.
Mr. Nassar has dedicated 30 years of his life to the commercial vehicles business and brings a wealth of experience to the field. He plays an active and crucial role in the day-to-day operational aspects of the group and is equally involved on the sales front.
The everyday challenges of meeting different clients and their unique requirements motivate him and his team. He is driven by finding innovative solutions.
Today, through wholly and partially owned subsidiaries, partnerships, and joint ventures, TRAC Group represents a diverse range of companies offering comprehensive customer-centric solutions in several commercial vehicle sectors.
TRAC Group pursues excellence in individuals, partnerships, products, services, and overall performance. The group does this through partnerships with global industry leaders, customers, employees, and communities.
These partnerships enable it to offer best-in-class products and services that support the success of individuals and businesses in the GCC and beyond.
The group’s committed presence across a broad spectrum of sectors balances diversification and focus, enabling it to differentiate itself by consistently achieving leadership positions and maintaining a reputation for setting the standard.
The group’s success is built on long-standing partnerships, associations with globally renowned brands, and adherence to high professional and operating standards. It prioritizes excellence in policies, processes, and practices regarding employees and supports the personal and professional development of its staff.
TRAC’s product range includes trailers, semi-trailers, general cargo semi-trailers, curtain-side semi-trailers, light cargo bodies, tipping semi-trailers, tipping bodies, low-bed semi-trailers, low-bed trailers, tank semi-trailers, truck-mounted tankers, tankers for dry bulk, transit mixers, municipal utility equipment, vacuum jetting combination units, refuse compactors, oil-field equipment, pressure vessels, and frigo truck-mounted bodies and semi-trailers.